Despite the vast literature on Western and Chinese soft power, the concept itself is relatively new in the context of Cambodia’s foreign policy. Grounded in the literature examining soft power, this article argues that a core component of Cambodia’s development thereof is understood via the country’s active engagement in United Nations Peacekeeping Operations. It examines in detail how Cambodia has developed its soft power resources and the outcomes thereof at the international and domestic levels, i.e., implications for improving the global security environment, mobilizing support for collective action, and increasing domestic support for the government. In addition, the realities of Cambodia’s soft power suggests that global news coverage is failing to report the role of Cambodian forces for peacekeeping missions – weakening the development of Cambodian soft power.